About Avery

Founded in 1935, Avery Dennison is a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials.

Based in Pasadena, Calif., the Company had 2010 sales of $6.5 billion. Avery Dennison develops, manufactures and markets a wide range of products for consumer and industrial markets, including Avery-brand office products, Fasson-brand self-adhesive materials, peel-and-stick postage stamps, battery labels, reflective highway safety products, automated retail tag and labeling systems, and specialty tapes and chemicals. 


About Avery Zweckform


“Zweckform suitably justifies the means“. This programmatic publicity slogan from the early days has, even up to the present time, lost nothing from its topicality and relevance. The greatest possible user benefits have been, and still are, the centre of interest. From the book of printed forms, through labels, and up to photo papers and creative products – our high-quality PC printable products are known by almost everyone.

There is probably no office in this country that doesn’t use at least one of our successful products. For a long time this has made us the absolute market leader in many sectors. The top market sellers are the “Blue Classic”, the book of printed forms, and the “Yellow Classic”, for our universal labels (64%* market share). And our marking labels (66%*), file labels (57%*) and CD/DVD labels (78%*) are also helping to keep our leading position in the market, along with photo paper (27%*) and visiting cards (63%*) market share.


Several significant products that one cannot imagine missing from everyday (office) life are “supplied by Avery Zweckform“. For example, the Receipt Book 300 from 1954 has become the form ‘of choice’ and is, with its typical blue scatter print, an absolute classic!

Another major successful product was born in New York on 13 January 1907 when Stan Avery invented the first self-adhesive and removable label. Stan Avery’s guiding principle: “Stagnation means a retrograde step” still applies for us today.


From farm to worldwide group: Zweckform began as a small printing establishment with 14 items and a few employees in a building previously used as a farm in Oberlaindern near Holzkirchen in Upper Bavaria in 1946. Little by little we advanced to become the biggest European manufacturer of carbon copy books by the mid-sixties. A new extended concept was carried forward in the mid-nineties: high-quality and multi-purpose special labels for inkjet printers, laser printers and copiers have become our most significant merchandise sector. With further products, such as photo papers and self-printable visiting cards, today we can offer a wide range of forward-looking, service-oriented solutions.

Avery, an American specialist in self-adhesive technologies, and Zweckform, the German market leader of labels and books of printed forms, became an absolutely unbeatable combination in 1958. The enterprises amalgamated officially in 1998. Since then we have been one of the leading manufacturers of high-quality PC printing materials


As Avery Zweckform we are mainly a synonym for labels and books of printed forms in Germany, and we are market leader of one of the most famous PBS brands in the Federal Republic of Germany. The brand tracker study that has currently been carried out verifies that Avery Zweckform has a brand awareness of 67%*. Brand quality also convinces: 96% of all product users are very satisfied and would again purchase a product from Avery Zweckform in the future. There is only one thing to do: to say thank you for your confidence.

* Sources: Independent market research bureau